Data insights and data-driven strategies create the competitive differentiators companies thrive off today. The need for unified messaging and streaming has never been more apparent. Pulsar started with the goal of building a global, geo-replicated infrastructure to serve Yahoo!’s messaging needs. With the increased need to process both business events (such as payment request, billing request) and operational events (such as log data, click events, etc), the team at Yahoo! set out to build a true unified infrastructure platform to handle all in-motion data. That technology became Apache Pulsar.In this talk, Matteo Merli and Sijie Guo will dive into the landscape of unified messaging and streaming, how Pulsar helps companies achieve this vision, and what the future of Pulsar will look like.